Psychometric Spotlight: Real World Group
Welcome to our Psychometric Spotlight video with Juliette Alban-Metcalfe, the Chief Executive of Real World Group. Here you’ll discover how Real Wold Group created their self-assessment, the Real World Leader, using Unseen’s psychometric testing platform, Evolve Assess.
Project Summary
Unseen partnered with Real World Group (RWG) to develop and validate the Real World Leader assessment, a senior-level leadership psychometric. RWG also brought in Unseen’s specialist experts in ipsative psychometric design, Sten10, to help convert years of engaging-leadership research into a robust self-assessment tool suitable for selection and coaching.
Unseen supported question design, tool structure, measurement approach, and psychometric robustness, assisting through an iterative, multi-year research and validation process involving large-scale data collection, analysis, and re-analysis, all ensuring the assessment:
• accurately measured leadership behaviour rather than personality
• worked effectively for senior and executive-level selection and development
• met evidence-based and scientific standards for leadership assessment
“They [Unseen] are very much experts in helping to create ipsative psychometric tools.”
Key Outcomes & Results
The Evolve Assess platform allowed for a successful launch of The Real World Leader, now used by organisations across industries for executive selection and leadership coaching. The tool is recognised as distinctive in the market for its focus on behavioural leadership indicators, not personality traits. There was a strong practitioner reception — especially among coaches — who value the tool’s ability to create richer development conversations than personality-based psychometrics.
Unseen also improved Real World Group’s ability to:
• Select the right leaders at senior/executive levels.
• Develop leaders using a scientifically grounded, behaviour-based framework.
• Increase diversity and inclusion by levelling the playing field, avoiding outdated criteria, and assessing behaviours proven to support inclusive leadership.
Demand has since grown for additional versions (middle-manager, junior-manager, and non-executive versions), showing clear market validation and client confidence in the tool.
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