Balancing AI Innovation with Authenticity for Thermo Fisher Scientific
How Thermo Fisher elevates the employee voice while remaining authentic.
About Thermo Fisher Scientific
Thermo Fisher Scientific is the world leader in serving science.
Seenit was brought into Thermo Fisher’s employer branding team in 2023 as they wanted to create and scale more targeted stories from within the company. The main goal was to have a platform where they could collect quality uploads and track key performance metrics.
Thermo Fisher Scientific
Biotechnology
125,000 Employees
50 Countries
Scaling targeted stories from within the company
The Challenge
Thermo Fisher wanted a way to be able to have visibility over employee uploads and video metrics, but struggled to collect quality uploads from their distributed and global workforce.
How Thermo Fisher used Seenit
Seenit allowed Thermo Fisher to create more targeted video campaigns to reflect what it is truly like to work there.
Thermo Fisher was able to collect content from employees across the globe.
Seenit gave Thermo Fisher a way to track the effectiveness of its video campaigns.
“With Seenit we can get quick, authentic responses in people’s own voices, without the usual friction. It helps us gather real stories at scale and has been a game changer for our employer brand.”
Joaquin Benavente, Sr. Global Employer Brand & Events Manager at Thermo Fisher
Impact across 2 years
400
Video edits
1,400+
Uploads
25+
Regions
180+
Contributors
1,300
Video plays
Science of Hiring Campaign
Thermo Fisher’s intern, Mary, created this video herself within Seenit.
16.5k
Followers
1,200+
Reached
“Lean teams can make content go further by using Seenit’s Content Generator to repurpose and break down content into smaller, bite-sized pieces, helping each upload have a greater impact.”
Courtney Flaherty, Employer Brand Manager at Thermo Fisher
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